June 3 - July 28, 2019
Cost per Credit Hour
Total Course Cost
Continuing Education Units
Multimedia Environmental Communications Overview
In this course, students explore how people think about the environment, how that is used by advertisers, policymakers, and opinion leaders, and how responsible environmental citizens can join the effort to manage public opinion about the environment.
Unity College Flagship equivalency = CM 2123 Environmental Communication. Current Unity College Students should enroll for classes through their student portal. Go to: my.unity.edu > CAMS Student Portal > and choose the term date SU-19-1.
3 Credit Hours
From Ecological Activists to Ecomodernists—how humans think, talk about, and represent nature has had an impact on policymaking, natural resource management, and the place that nature has in our day-to-day lives. This course explores how people communicate about the environment and how such rhetoric is used by advertisers, policy-makers, and opinion leaders. We will also cover how citizens can join (or resist) the effort to manage public opinion about the environment. Topics include environmental rhetoric, media and journalism, public participation in environmental decision making, social marketing and advocacy, and nature in popular culture and green marketing.
1. Analyze texts to identify their antecedents, characteristics, and effects.
2. Apply analysis of diverse texts to social and environmental problems at the nexus of various social-ecological systems.
3. Understand communication as both a pragmatic and constitutive process for engaging with, learning about, and affecting change regarding “the environment” and its myriad concerns.
4. Develop a multimodal project that proposes a solution to an environmental communication issue.
Prerequisites for Unity College Students: CM 1013
Prerequisites for Non-Unity Students: One college-level writing course